GENIUS DISCOVERY ACTION PROCESS

"If you don't get in touch with reality, it will get in touch with you."

There are flows of intelligence that manifest as multidimensional streams of cause and effect at every level of life.  These flows have momentum and move forward with or without you. In business these flows are formed by market wants and needs.

The Genius Stone Action Discovery Process is designed as a synergy of insight, experience, and interaction that will help selected client companies to know where to swim in the stream of your market.  The critical drivers for this process are:

• Traditional Business Intelligence – effectively led businesses depend upon a strong anchor and clear information about the key groups of people, the costs, and the realities of their market

• Interactive Marketplace --- in the new marketplace, however, traditional knowledge is not enough.  Accelerated tools to gather and use data, plus extraordinary intimacy and proximity to people has created a hyperspeed market – with rapid feedback loops coupled with deep mapping of information and underlying behavior patterns.

• Community --- A business today is a community and a dialogue between people. The communication tools bring us closer and the conversation we engage is critical to the success of any enterprise.  Advertising and messages are progressively less effective as it becomes possible to share recommendations of trusted associates and learn about options and choices we have through people.

• Transformative Insight --- Given the complexities and the moving parts in the world, there is also a need for genius --- the larger insight that connects the dots and sees beyond the structures and forms of the world.

DISCOVERY

GS1 YOUR CURRENT REALITY
Discovering the reality of a situation in business and life is the first step in any endeavor. You cannot get directions to a new location if you do not know where you are now. Genius Stone Partners always start with a deep understanding of the flow of present reality.

Most strategic planning firms give you the ideal strategy and hope you have a team capable of implementing that strategy.  Most often teams lack the skills to implement the ideal. Genius Stone Leadership Partners analyzes your team to understand what genius you have, what is missing. We help you find the missing pieces and helps you synchronize your team around a business strategy that integrates market understanding into the heart a soul of your team.

GS2 YOUR PLAYING FIELD-FUTURE INTELLIGENCE
The partners of the Future Intelligence Institute provide road maps to the most likely future by using depth psychology and sociology to understand how past and present event will effect the psychology of your market.  This provides a deep understanding of market possibilities.

GS3: YOUR IDEAL CUSTOMER AND INFLUENCE NETWORK
Our marketing partners see them selves as anthropologist digging into culture and subcultures of the modern day consumer tribes.  They use data to identify trends and then immerse themselves in the world of the people who create those trends to get a visceral feel for what is about to emerge.  Once the market is understood they help you stimulate and lead trends.

GS4: YOUR VALUE PROPOSITION
Our product launch partners using, present reality as a foundation, find ways for you to express your fundamental value proposition.  Products and services today must be conceived as transformational and responsive to individual and social needs. People expect food products to be honest about healthful attributes and risks, technology products extend our reach and structure our behavior.  Even a car today is about more than just comfort and efficiency --- it is about the quality and connectedness of the driving experience.

GS 5: BUILD YOUR LEADERSHIP STRATEGY
Discovery shapes the playing field for leadership. Each organization faces unique leadership challenges that arise from its reality.  Genius Stone is anchored in the deep relationships between cause and effect, and a fundamental understanding of current realities. Each leader must come to an understanding of the real challenges at hand, and build the relevant tools and support networks that will support strong and effective leadership.  Genius Stone teams provide both the context and the means to build, shape and refine the leaders and the approach for success.

ACTION

GS6: YOUR PRODUCTS, SERVICES AND NARRATIVE
Products and services are one facet of what a company offers its customer and influence base.  In the Internet era where a company is connected 24x7, there is a fundamental need for a clearly stated narrative that engages influencers, customers and observers. The narrative both embodies the value proposition as well as tactical marketing education that enables the consumer / influencer network to build knowledge, motivation and take action.

GS7: GLOBAL PRESENCE
Foundation and products define an offering and the need to engage the customer, influence and observer base. Brand is a fundamental expression of value proposition – and the company must architect a web presence that allows for clear and close social interaction with its key populations, as well as clearly defined points to express and link its narrative.  In the world of the web even local brands are global brands. The strategy for online presence is key to establishing the basis to take marketplace action.

GS8: MARKETPLACE ACTION
New companies launch products into the market, existing companies may need to re-position and re-launch their products into the marketplace to clarify and accelerate their value.  Genius Stone views marketplace action as a collective, integrated machine that must be built and maintained based upon the Discovery foundation.  Through deep understanding of current and desired future states, and core targets and value, the company has an anchor to continually evaluate, assess and refine its position.

GS9: GROWTH AND INNOVATION
The speed of the market dictates an aggressive investment and attention to future intelligence.  Social networks provide a framework to assess immediate customer satisfaction and evolving customer needs.  Products and services must be iterative, the voice of the customer is close and intimate, and as needs and perceptions change, the company will both be rapidly reshaping its current offerings and building and testing market intelligence for the future.

GS10: SUSTAININABILITY
Genius Stone Partners specialize in sustainability. We help our client companies develop strategies that weave the company into the sustainable cycles that are reveled by our Future Intelligence.  As well as entering and leading markets Genius Stone companies build long-term sustainability.

Essentially, sustainability is creating products and services that are value added to the natural flow of emerging cultural trends. Genius Stone Partners teach your team to ignore trends that will be short lived and add momentum to trends that will create positive sustainability for your business and the world.

FASTBREAK LEADERSHIP TEAMS

Most breakthroughs in business, or any field, come from moments of insight we call genius.  Our methodology is designed to create these kinds of breakthroughs. The flows of the market or a business problem suddenly are clear, which enables you and your team to make the right move, like an athlete in "The Zone." Genius Stone Partners specialize in creating insight at a deep causal level.

The Genius Stone teams are comprised of a group of leaders with different and complementary competencies. Depending on the client need their genius takes the lead to address the client situation.  Our experts have mastered:

• Product Launch
• Future Trend Analysis
• Target Marketing
• Internet Marketing and Advertising
• Strategic Planning
• Strategy Implementation
• Leading "FastBreak" Business Teams
• CEO and Executive Coaching and mentoring
• Team Sync